How to Set Up and Optimise Your Google Business Profile: A Guide for UK Small Businesses

Entrigue LTD
May 29
2 min read

In today's digital age, having a strong online presence is crucial for small businesses in the UK. One of the most effective ways to enhance your visibility is by setting up and optimising your Google Business Profile (formerly known as Google My Business). This free tool allows your business to appear in local search results and on Google Maps, making it easier for potential customers to find you.

What Is Google Business Profile?

Google Business Profile is a free tool that lets you manage how your business appears on Google Search and Maps. By creating and verifying your profile, you can provide customers with important information such as your business hours, location, and services offered. This not only helps customers find you but also builds trust and credibility.

How to Set Up Your Google Business Profile

1. Claim or Create Your Business Profile

Visit the Google Business Profile website and sign in with your Google account. If your business is already listed, claim it; if not, create a new profile by entering your business name and address.

2. Verify Your Business

Verification is essential to ensure your business information is accurate and to gain full access to your profile. Google may send a postcard with a verification code to your business address, or offer other verification methods such as phone, email, or video.

3. Complete Your Profile

Fill in all the necessary information, including:

Business name and category
Address and service areas
Phone number and website
Business hours
Photos of your business

A complete profile helps customers learn more about your business and can improve your

ranking in local search results.

Optimising Your Google Business Profile

To make the most of your Google Business Profile, consider the following tips:

1. Add High-Quality Photos

Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites. Include a variety of images, such as your storefront, products, staff, and happy customers, to give potential clients a comprehensive view of your business.

2. Encourage and Respond to Reviews

Customer reviews are a powerful tool for building credibility. Encourage satisfied customers to leave positive reviews, and always respond to reviews, both positive and negative, to show that you value customer feedback.

3. Use Posts to Share Updates

Regularly update your profile with posts about special offers, events, or new products. This

keeps your profile fresh and engaging, and can help attract more customers.

4. Monitor Insights

Google Business Profile provides valuable insights into how customers find and interact with

your business. Use this data to understand customer behavior and refine your marketing

strategies.

Why Google Business Profile Matters for Your Business

Having an optimised Google Business Profile can:

Improve your visibility in local search results
Help customers find important information quickly
Build trust and credibility with potential clients
Provide valuable insights into customer behavior

Need Help Optimising Your Google Business Profile?

At Entrigue, we specialise in helping UK small businesses enhance their online presence. Our digital marketing services include:

Google Business Profile optimisation
SEO and local SEO strategies
Social media management
Content creation and branding
Paid advertising campaigns