As the UK faces ongoing inflation and economic uncertainty, businesses must adapt their marketing strategies to maintain growth and profitability. Traditional approaches may no longer suffice; instead, a data-driven, multi-channel marketing strategy is essential.

Running a social media contest isn’t just fun—it’s a strategic marketing tactic that can grow your brand, boost engagement, and even drive qualified leads. When executed with intention and supported by social media management services and paid social advertising (CPC), contests can deliver impressive ROI.

One of the most common questions business owners ask is: “How much should I spend on marketing?”